Production Craft & Techniques Blog Posts

When you’re managing a media department, you’re expected to be everywhere at once. It's not enough to keep up with the newest gear; you have to make important decisions in the marketing, finance, and…

A bad video, just like a business card, will decrease your customer base and your image. If your video looks cheap, then what will the customer think your products or services are like? Video is a di…

It was January of 2013 when something called the Phantom was released by DJI a Chinese UAV manufacturer. The Phantom was a remotely operated platform to add a GoPro camera for capturing aerial video …

Online video has exploded in recent years. Thanks to mainstream platforms like YouTube, millions of videos are now available at the touch of a button. With over one billion users on YouTube alone, th…

Your crew is lined up, interviews are booked and you’ve chosen your seat on the plane. There’s one other important thing that has to be planned before your shoot: how are you going to get that footag…

The visual effects industry is a turbulent place, but mid-sized studios can endure much like a larger global outfit or a nimble boutique if they place their focus in three core areas: technology deve…

Audio mixing and mastering is a technical and creative process that gives your narrated commercial video a huge psychological edge on the competition.

In the production industry, if you’re not proactively trying to stay ahead of the changes in technology and production styles, you risk being left behind. While there’s certainly value and credence g…

If you are a Props Stylist, Set Designer, Production Manager or simply working on a production where you need to consider the look and budget for a set, then this top ten will help steer you in the r…

Building a successful career in film is no easy feat. Creators must attempt to stay true to their vision while navigating the realities of financing, working with a team, and the ultimate need to cre…

Sooner or later, every commercial filmmaker comes across a project that, for one reason or another, requires him or her to conduct an interview. Whether it’s a brand film, documentary, or testimonial…

According to statistics, more video content is uploaded every 30 days, than all the video created by three major U.S. Networks combined in the last 30 years! If we turn our focus to online platforms …