Production Craft & Techniques Blog Posts

If you ask me, there are too many hot tips, cool trends, inside info and "secrets to success" to mention.

With marketing professionals and companies often strapped for budgets and having many places to spend their precious advertising dollars, sometimes video production budgets suffer, but the quality - …

Embedded videos and live streaming offer myriad opportunities to realtors looking to amplify their online marketing strategy, allowing enterprising real estate professionals to post everything from t…

Pokémon Go is a bona fide cultural phenomenon. It may just be the biggest mobile game in U.S. history, and developers are now scrambling to snatch up other popular IPs to attach to similar kinds of A…

With the continued rise of video, brands are being forced to stretch their creativity and set new bars. In case you’re feeling the pressure, here are some fresh tips and inspiring examples you’ll wan…

Producing corporate videos is a means of driving revenue and telling stories that is still the backbone of many businesses worldwide. There is often the need to show new employees what they will be d…

Our industry is forever challenged by this one simple phrase. Be different. Create something new. Entertain me. So how do you stand out among endless other creators in a world dominated by massive bu…

With so many video production blogs popping up literally everyday, it's difficult to know which ones are worth reading and which ones you can trust to actually provide you with worthwhile content. Aw…

In 2015, 708 films were released in US and Canada, a 19% increase since 2006, and 409 original English-language scripted primetime shows were released, a 94% increase since 2009. In addition, countle…

Something I’ve learned in the 30+ years I have been involved in the video production industry is this - It’s better to wear many hats than one.

In today’s world, social media is constantly exploding with new posts and updates. Facebook alone has 1.13 billion active users each day! While the goal of social media marketing is to stand out from…

From running around as a kid with a 35mm black and white camera, to renting a camper van and driving through New Zealand for a month while I took pictures of all my surfing adventures, I have always …