Production Craft & Techniques Blog Posts

At the risk of upsetting the visual creatives out there, I’m just going to go ahead and call BS on the idea that when it comes to video, music is only kind of important. Like those guests who are kin…

Over the last three decades, I have served as both a Camera Operator on various shoots in San Diego and as a Video Editor. It is good to have experience in both realms because as an Editor you know …

So you think you’re ready to write the script that’s been swimming in your head for months (maybe years)? Here are 10 things you need to know before you put pen to paper-or fingers to keyboard.

There’s a lot of buzz around virtual reality at the moment and consumer’s expectations are high. In a recent Vicon industry survey 28% of respondents stated that high quality content was important to…

If you work anywhere around brands, advertising or entertainment you will be very aware of the trend toward ‘branded content’ or content marketing as a tactic in today’s race for consumer awareness a…

You can have the best gear, the most fantastic storyline, and the perfect talent to help you tell it. All of this means nothing, however, if you can’t find the perfect location to capture it. The env…

There is a saying in business, I'm sure you've heard it before: location, location, location. For example, opening a restaurant with delicious food in the middle of nowhere isn’t going to to drive yo…

It’s hard enough to find a great job in video production, even with the best resume. Up to 90% of all US employers, including all the major motion picture and TV studios, use a computerized ATS (appl…

As the owner of a creative services firm which has managed over 3,000 productions in my day, I've seen a tremendous amount of resumes and job inquiries come across my desk. On average, I receive betw…

Photographer, Author, Public Speaker. These are just a few words that describe Joseph Sohm, who started as an American History Teacher and whose passion for America's past, present and future, grante…

Thanks to small, high-quality digital cameras, professional and personal drones have completely transformed the production industry, letting filmmakers capture shots that were previously unattainable…

My name is Eli Hershko and I am a photographer turned cinematographer turned director. It was a natural progression for me. I always was drawn to the moving images. I love being involved in the maki…