Production Craft & Techniques Blog Posts

Often, people who either want to pick up their newly found passion for photography, or simply just shoot daily images of friends and family, might not know how to find the right camera to purchase fo…

Why YouTube? YouTube gives us the opportunity to upload videos from our own offices or even bedrooms and reach a large number of people across the world. The best part about it is the fact that yo…

So your big budget flick is greenlit for production - congratulations! But where do you go from here? Though your movie will be remembered for what’s seen on screen, it will be created by the hard wo…

When it comes to traveling long distances, mitigating the stress associated with visually capturing the experience by hiring a commercial video production team is something many people are discoverin…

Remember Tower Records? Tom Hanks' son Colin recently directed a great documentary about that fallen empire, nostalgic to us pre-millennial, pre-hipster music collectors who spent sinful amounts of m…

Before you start creating marketing videos to grow your business, you want to make sure you avoid common mistakes that will certainly hurt your results. I’ve overseen the creation,optimization, and p…

Bursting onto the business scene a few years ago, video interviews have proven to be an extremely effective way of vetting candidates early on in the hiring process and, therefore, are here to stay.

From start-ups to seasoned corporations, the task of getting really good client testimonials can be daunting. What are others saying about your products and services? And how can you properly convey …

When it comes to great video, the team over at Shutterstock knows how to get the job done. Derrick Rhodes, Director of Footage at Shutterstock talks about the golden rules of video, common mistakes t…

The making of a game cinematic is a large undertaking, but the end results are fruitful to creating interest in a video game. Without a cinematic it is very hard to generate the desired customer anti…

Believe it or not, the idea of a video resume is not at all novel. They have been around for a while; however, they have not been popular with mainstream hiring practices. Yet for the Production indu…

How do you make your website more productive? One of the best ways to do that is with videos. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words. If y…