Bursting onto the business scene a few years ago, video interviews have proven to be an extremely effective way of vetting candidates early on in the hiring process and, therefore, are here to stay.
Companies across the country utilize video interviewing to save time and resources, as well as conveniently connect with long-distance candidates. These employers also recognize video’s ability to bring applicants to life in a way that traditional resumes simply cannot do, showcasing candidates’ unique personalities and experiences. In a recent report, Harvard called on colleges and universities to adopt a similar approach to admissions by removing the emphasis put on test scores and assessing applicants holistically during the review process. In order to develop a complete picture of individual applicants, admissions teams are following suit and turning to video.
Whether you’re applying for your dream job or a competitive college program, you will likely encounter a video interview. Camera shy? Here’s a crash course in video interviewing to help you get over the nerves and shine bright.
How does it work?
Employers traditionally perform video interviews in two ways: live interviews, which involve a scheduled interview time and a video chat program like Skype, and asynchronous interviews, which require you to log in to a video interview platform and answer pre-recorded questions.
Colleges and universities integrating video into their admissions processes will often utilize video admissions platforms like Kira. Working within a school’s existing admissions application, the platform requires students to submit timed written and video responses which faculty can review as a team to make more informed decisions.
While it may seem intimidating at first, video interviews actually benefit the applicant too. You have the advantage of taking the interview when and where you’re most relaxed—your home. Plus, you don’t have to worry about running late or spilling coffee on your best shirt.
What can you do to prepare for your video interview?
Although video interviews aren’t in person (or sometimes even in real time), you still need to prepare yourself physically and mentally.
Clear your mind—and your browser. Avoid technical difficulties during the interview by updating your computer operating system, browser and plugins. Close any distracting tabs or programs that might give you notifications mid-interview.
Dress for success. Even if they can only see you from chest up, be sure to dress as you would otherwise to avoid any embarrassing moments, should you need to stand up.
Practice makes perfect. If you’re using a video interview platform, take advantage of the opportunity to answer practice questions. If none are offered, practice on your own first.
Set the scene. What can the interviewer see beside you, behind you, and in front of you? Be sure to present a well-lit, clean and organized work space, free of clutter and distracting wall décor.
Do not disturb. Ask friends, family or roommates not to disturb you during the interview. Turn off your cell phone and make sure any pets are placed in another room.
During the Interview
Mind the clock. If you’re using an asynchronous platform, you have a time limit to prepare and respond. Be aware of the limit so you can answer each question effectively.
Make eye contact. It may be a little awkward the first time you try it, but think of the camera as the person interviewing you. Making eye contact with the camera will connect you with the interviewer, just as it would in a traditional interview setting.
It’s all about body language. Nearly 70 percent of communication is non-verbal, so show your confidence by sitting up straight (without being too rigid). Try to avoid fidgeting, excessive hand gestures, and other distracting quirks.
Follow the rules. All other rules for effective interviewing still apply. Be courteous, friendly and enthusiastic. But most importantly—be yourself!
As with any interview, admissions officers viewing your video genuinely want you to succeed. Rather than viewing it as a test, remember that they’ve provided you with an opportunity to present your unique skill set and personality. So let go of your nerves, take
**About the Writer **
Emilie Cushman is the Co-Founder of Kira Talent, a talent assessment platform that allows companies to see a three-dimensional view of candidates through video interviews. After establishing Kira Talent in 2012, Cushman and her team launched the Kira Academic platform two years later. Kira Academic is a similar technology made available to college and university admissions officers across the world. Using Kira Academic, they have the ability to assess applicants more efficiently using timed video or written questions to determine better cohorts of students for the academic programs.
