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Production Craft & Techniques Blog Posts

Articles, news, and stories to help you stay informed and inspired.

3 Tips to Follow to Help Create Viral Content
Production Craft & Techniques

3 Tips to Follow to Help Create Viral Content

Our agency, Big Leap, has the pleasure to work with a variety of clients in a wide array of industries. One of our clients, Extra Space Storage, deals with self storage units. As you’d guess, self st…
Wednesday, 23 December 2015 · 4 min read
4 SEO Strategies to Help Your Small Business Take Off
Production Craft & Techniques

4 SEO Strategies to Help Your Small Business Take Off

The first question you may be asking is what is SEO? SEO stands for search engine optimization and it basically means optimizing your business’s online presence so your business ranks higher in Googl…
Friday, 18 December 2015 · 4 min read
5.5 Ways Smart Marketers use Animated Videos
Production Craft & Techniques

5.5 Ways Smart Marketers use Animated Videos

According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." While this controversial factoid seems to smack of Donald Trump-esque hyperbole, the power of on…
Friday, 04 December 2015 · 7 min read
How to Pull Compelling Interviews for your Video Masterpieces
Production Craft & Techniques

How to Pull Compelling Interviews for your Video Masterpieces

As a Producer for more than 30 years, I've interviewed many people, from celebrities (Charlize Theron and the Cast of the Forbidden Planet) to astronauts (Sally Ride); from Little League Baseball Coa…
Wednesday, 02 December 2015 · 5 min read
5  "Hacks" to Help Improve Your Content Creation Strategy
Production Craft & Techniques

5 "Hacks" to Help Improve Your Content Creation Strategy

If you don’t have content, you’re nobody. Content defines you and your brand, but creating it can often be an arduous, time-consuming process - the good news though, is it doesn’t have to be. Bring a…
Friday, 20 November 2015 · 4 min read
A Guide to Video SEO for Video Marketers
Production Craft & Techniques

A Guide to Video SEO for Video Marketers

Do you think you can name the top three search engines on the internet in terms of search volume? Google is obviously first, and next you’d assume come Bing and Yahoo. On the contrary, the second-lar…
Thursday, 19 November 2015 · 5 min read
Bring Your Production Career Back From the Dead with These 12 Tips
Production Craft & Techniques

Bring Your Production Career Back From the Dead with These 12 Tips

From couch-surfing to sets like Walking Dead and Quantico, it takes grit. It takes determination. It takes an unwavering, fierce passion for the film industry to stay on top of producer’s minds. And,…
Tuesday, 17 November 2015 · 4 min read
Taking Mystery Out of Green Screen Shooting
Production Craft & Techniques

Taking Mystery Out of Green Screen Shooting

Many factors affect the final result of your composite chroma key. By making the right technical and creative choices ahead of time, you can avoid costly mistakes both in time and money! Avoiding the…
Thursday, 05 November 2015 · 7 min read
Costume Design Tips to Bring Your Characters to Life
Production Craft & Techniques

Costume Design Tips to Bring Your Characters to Life

The art of costume design reaches far beyond simply selecting an outfit. While costumes do refer to the way a character dresses, they are also responsible for relaying the story of that person's joys…
Friday, 30 October 2015 · 8 min read
Demystifying the Cloud for Post-Production
Production Craft & Techniques

Demystifying the Cloud for Post-Production

One of the biggest challenges facing post houses today is the unrelenting pressure to create more and better content with fewer resources, and to get it completed faster. This is happening at a time …
Monday, 26 October 2015 · 5 min read
Tackling Fear in the Creative Industry
Production Craft & Techniques

Tackling Fear in the Creative Industry

Halloween is right around the corner and that means it's time to get scary! It's also a good time to talk about fear and how it affects us in our work. What do you fear the most or the most insecure …
Monday, 19 October 2015 · 3 min read