Production Craft & Techniques Blog Posts

These 10 tools are for those who want to enhance their awesomeness in their video production and/or want to uphold a professional video service for clientele. These aren’t just 10 things that maybe y…

Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made u…

You've been a slave to ‘setiquette’ (set etiquette), mastered new skills, upgraded to the best video editing software and purchased a high-quality camera-- it is officially time to ‘level up’ to your…

Just in case you haven’t been paying attention or have been living under a rock, we are now way past the intro stage of drones, to a full force invasion of epic technology. The drone(s) for the film …

Planning a fun outdoor photo session is a fabulous way to celebrate the arrival of summer! Here are some tips to get great shots for your blog and social media.

Fireworks celebrations are a great time for photography enthusiasts at any level to test out their skills. If you’re a beginner photographer you might have some reservations about trying to capture t…

Thousands of thoughts are running through a freelancer’s mind during a project. “I need to plan this project to details. How do I get the perfect aerial shot? How do I promote it on social media? Oh …

If you’ve been working in production for one year or ten, you know how frustrating (and expensive!) it can be for a shoot to run over the production schedule. It can happen for a million reasons: war…

We had a chance to interview 1st AD Alex Stein to discuss the anatomy of a call sheet. In this article (and video), Alex Stein will break down all the components that should be included in a standard…

If you’re going to use a drone to capture the perfect moment at your next wedding gig, here are a few questions that will keep you out of trouble and your clients happy:

In a perfect world, you have all the time, money, and resources to shoot or source custom video, and all the footage is perfect, exactly what you need. Instead, your world is constrained by tight dea…

Think about it-films, TV shows, and Broadway plays and musicals are all honored for their ability to entertain audiences, affect change in the world, and inspire new ideas. But what about college rec…