Production Craft & Techniques Blog Posts

By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all co…

The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never h…

A recent study by HubSpot showed that in-email video leads to 200-300% increase in CTR. It also showed that including a video on a landing page increased conversions by 80%. YouTube has even been cit…

Many of us “industry veterans” have marveled to see the exponential rate of speed at which our industry has grown. My partner, Mark Schulze, started our video production business “Crystal Pyramid Pro…

The Super Bowl packs enough drama to turn even the most unrepentant non-fan into a super fan for a day. Leading up to the 51st face off, we had the hype, the social media darlings, and the hashtags. …

Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re s…

We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewe…

Broadway has gone from banished to A-List. Turn on the television and you are bound to find “Broadway-style” musicals. Who would have thought? I’ve known for a while that Broadway can mean big dollar…

Content is easy to create. All you need to do is throw some words on a page and you’re done. No thought, no time, no attention. While I will agree that this is a form of content, I would suggest tha…

Your average VR project requires a lot of complicated equipment, a number of complicated steps, and a co-ordinated, full on team effort. In the distant future - think ‘flying cars and robot butlers’ …

The average human attention span is seven seconds. The average attention span of a goldfish is nine seconds. You can draw your own conclusions here, but the truth is we would rather click play on a v…

When Nixon and Kennedy squared off during the first televised presidential debate in 1960, it changed American politics forever. Last year brought a similar transformation--this time in the form of u…