Production Craft & Techniques Blog Posts

Video editor, audio director, animator, DVD writer, camera operator… the list of jobs in video production is huge. All these professions have something in common: creativity. The job hunting process …

My husband/partner and I have operated our San Diego video production company together since 1982. So after hundreds of video shoots throughout three-plus decades, we have learned what to look for wh…

Have you ever had to suffer through a dry, stale educational video that bored you to tears or made you want to pull out your hair? Such videos are common elements of many corporations’ onboarding and…

When applying for a job, people often say it’s not what you know, it’s who you know. Well, we call BS on that.In our industry, talent and creativity are obviously paramount. But that’s a little vague…

Getting your foot in the door and into a production company can be frustrating when you’re just starting out in your career. Even if you’ve got a tremendous amount of talent, many production companie…

I can not tell you how many times I’m asked that question either casually with friends or more often from prospective clients and my answer is usually a very tongue and check, “Well, you can probably…

LEDs are a highly efficient light source, and putting aside any color spectrum issues, (that have generally been improving) they still have limitations for lighting people. The naked illumination com…

The internet has revolutionized every facet of the modern business world. The latest industry to drastically shift its structure and undergo major enhancements is the television delivery. Where consu…

For lifestyle and freelance photographer Andre L. Perry his resume includes clients like Beats by Dre, Nordstrom, Travel Noir, NYLON magazine, and many more. However, it didn’t always start out that …

The Cloud itself is pretty simple, but for broadcasters, leveraging it can be complex. It isn’t that difficult technically, but Broadcast still straddles requirements that demand real time, high reso…

Depending on your production needs, finding the right location can be a challenge - especially, when things like aesthetic, budget, and client come into play. And because every shoot is unique, acces…

With advances in technology, making amateur films has become easy. Just gather your friends, pull out your phone, download a few filming apps and start shooting. Who knows-before you know it, you may…