Production Craft & Techniques Blog Posts

Why would a non-profit want to invest in video or motion content? We all know that quality video costs money and that non-profits have limited funds. What would encourage them to make this sort of co…

Technology develops quickly — probably even quicker than we imagined. It starts affecting every area of our lives, from business to entertainment. It affects education as well, though often slower th…

Today’s eyeballs are different. They are scrolling. They have myriad options. They can stream and binge and share anywhere and anytime. When choosing a production company today, we recommend looking …

Production monitors are in a period of flux. As we transition from the familiar REC709 HD signal standard into an uncertain future, the idea that there is one “standard” monitor in the broadcasting/h…

“I wanted to take a break from filming people and try something a little different,” says Atomos shooter Daniel Ludeman. The result was his stunning slow motion close-up film ‘Ichor’ – showing just h…

As a production manager, my main job was to bringing my productions for completion on time and within budget. There is a multitude of variables that can cause a video production to veer off its track…

How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an …

Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with p…

Red Giant chats with Sandwich Video’s Adam Lisagor (founder, president), Zach Hobesh (head of post) and Jeff Hodges (post coordinator) - here’s what they have to say about producing commercials for s…

Drones have become more and more popular to the film industry in recent years. A vast number of feature films are being shot using drones. Both mainstream and indie filmmakers have opted to use drone…

High-quality content is important for a variety of reasons. A key factor in successfully building an audience and increasing revenue, virtually all businesses today rely on content creation to fuel g…

We’re in a time when live actors share the screen with puppets and avatars, shows like The Orville are taking onscreen space travel to a whole new level, and armies of walking dead are taking over th…