Production Craft & Techniques Blog Posts

Whether you start your freelancing career as a calculated choice or land there by accident-you’re in good company. Up to 35 percent of the American economy is made up of independent contractors. Toge…

Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around,…

Brides and grooms have their hearts, minds, time, and money invested in their wedding day. They also have complicated family dynamics to contend with during an event that represents one of the bigges…

“How many of you have you ever hired an architect?” I asked this question in a presentation on Video Marketing I gave recently to the Public Relations Society of America (PRSA). Only one person in th…

How often do you carry cash around these days? Do chip cards irritate you by increasing your transaction times? Wouldn’t it be easier to just carry your phone and leave your wallet at home? Many Amer…

Locking down the right location is key. More than just a backdrop, it can be the deciding factor in bringing your vision to life. That’s why we asked our friends at Peerspace, an online marketplace, …

These are the things that can keep you from getting hired. Don’t make these 6 crucial mistakes with your reel:

College sports production is a unique beast. Since schools’ athletic programs (especially football) are often one of their biggest revenue sources, the stakes are high. Meanwhile, during every on-fie…

The key to generating income from your creative endeavors is a portfolio that speaks volumes. Your portfolio should not only represent your skill set, but also your passion and dedication to producin…

Long gone are the days of graduating college, finding a suitable desk job, and retiring after 30 years of working at the same company. The Recession of 2008 forced many professionals out of the corpo…

Seasoned producers get into a rhythm. Before they even set up a project, they have a decent idea of how long the project will take, how much money they’ll spend, and the team they want on the job. Bu…

Virtual reality (VR) has slowly been coming into its own in the last several years. These days, anybody can buy a VR headset compatible with a smartphone and dive into an immersive game experience. V…