Production Insights

Doug Birnbaum, professional photographer shares his insight on why it's better to rent equipment then own, along with work he's done for American Express, Marvel & other major companies. Read up on B…

Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Li…

We don’t know if it’s the crisp weather, the pumpkin-flavored beer, or the fact that we just enjoy digging up props reminiscent of days on set- whatever it is, it’s no secret many video production pr…

It's the time of year when zombies roam the streets and ghouls appear on your doorstep. Makeup and special FX artist, Danielle Wolf is no stranger to these creepy characters... she brings them to lif…

Have you heard of Jimmy Stones? It's creators, who happen to have "The Simpsons," "Dexter" and other big shows on their resume, are ready for another round of success. Jimmy Stones was pitched to sev…

Most people only deal with spooky characters & ghoulish sprits one month out of the year, but for Matt Scott, owner and chief artist of Von Grimm Productions, Halloween is an everyday occurrence. Wit…

Matt Leonetti started his career as a camera operator & quickly became a full-fledged cinematographer shooting iconic films, including Poltergeist, Fast Times at Ridgemont High, Weird Science, Jagged…

This October marks the silver anniversary of AbelCine, the respected equipment services provider known for their longtime support of the production community. President & CEO Pete Abel, who co-fo…

by Tom CoughlinATTO has long provided important infrastructure technologies for storage supporting companies making digital storage supporting video workflows. At the 2014 IBC the companies equipment…

MLB, PGA, NFL. What do all three (and more) of these amazing sports organizations have in common? That's simple, the work of Technician Films. Tom Wells of Technician Films in Atlanta tells us how he…

The Drive "pulls back the curtain" and provides viewers with a rare look into what a nationally-ranked college football team goes through on their quest for a Pac-12 Championship. Fans get to go "und…

by Katie BarclaySports photography has a reputation for requiring a diverse set of skills. Not only do you need to be able to shoot in unpredictable lighting, you also need to be able to know how to …