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Production Craft & Techniques Blog Posts

Articles, news, and stories to help you stay informed and inspired.

The Woman Behind the Invisible Lens
Production Craft & Techniques

The Woman Behind the Invisible Lens

“I feel empowered when I’m holding a camera,” Susu Hauser, adventurer, world-traveler, filmmaker, TV industry veteran, wife and cinematographer says with a gleam of pride in her eye. And she should f…
Wednesday, 01 August 2018 · 4 min read
Working with Blood on Costumes
Production Craft & Techniques

Working with Blood on Costumes

In the Costume department, along with character and circumstance, we usually concern ourselves with fit and appearance. But injury effects take a whole other level of wardrobe prep. While the payoff …
Monday, 30 July 2018 · 4 min read
So You Need To Rent A Media Studio?
Production Craft & Techniques

So You Need To Rent A Media Studio?

You’re a filmmaker, a band, a special effects producer, a virtual reality game designer, a vlogger or rapper and you’re looking to rent a sound stage, a green screen or a recording studio for your pr…
Friday, 27 July 2018 · 6 min read
Filming on a budget: What you can afford to scrimp on
Production Craft & Techniques

Filming on a budget: What you can afford to scrimp on

Budgeting is an art of equilibrium; you make decisions and concessions and you minimize damage. When you’re making a low-budget movie, some of these decisions can be very hard.
Wednesday, 25 July 2018 · 4 min read
4 Tips to Photographing in a Watery World
Production Craft & Techniques

4 Tips to Photographing in a Watery World

We all know how stunning underwater photography looks, but the camera work behind getting the right shots can be pretty intense and a lot of work, if you aren't prepared. Michele Westmorland, photog…
Tuesday, 17 July 2018 · 6 min read
How To Finance An Independent Film In The Current Marketplace
Production Craft & Techniques

How To Finance An Independent Film In The Current Marketplace

In today's world of film financing and production, the term “indie film” is so often used and misused that it’s important to first simply define the multi-faceted phrase before diving into financing …
Monday, 16 July 2018 · 5 min read
What Do Your Clients Want in a Video?
Production Craft & Techniques

What Do Your Clients Want in a Video?

In the business of video production for hire, there is often a constant back and forth between the client and the videographer throughout a project until its completion. Those conversations can be pr…
Monday, 09 July 2018 · 2 min read
4 Tips to Increase Your Crew's Creativity and Productivity
Production Craft & Techniques

4 Tips to Increase Your Crew's Creativity and Productivity

Creative jobs are just about the most fun careers in the world—but they can also be the most challenging. As anyone who works in film can attest to, it can be tough to force creativity when you’re ju…
Wednesday, 27 June 2018 · 4 min read
How to Make Your Brand Promotional Video Work Harder
Production Craft & Techniques

How to Make Your Brand Promotional Video Work Harder

You've got an idea, a script and already weighing out your options for casting and crew. But will your promotional video turn out to be a triumph or a flop? Planning on how to use the video and what …
Monday, 25 June 2018 · 4 min read
Phil Bowman: Meeting the Challenge of Real Stories
Production Craft & Techniques

Phil Bowman: Meeting the Challenge of Real Stories

Editor Phil Bowman has built a wealth of career experience in fiction and documentary that cover military missions, true-crime, and ghost stories that cross into sci-fi. On Avid Media Composer, he ha…
Monday, 18 June 2018 · 4 min read
5 Reasons Why You Should Be Thinking About Video Marketing
Production Craft & Techniques

5 Reasons Why You Should Be Thinking About Video Marketing

Regardless of what kind of business you are in, you're missing out on one of the most effective marketing tools if you aren’t already investing in video marketing. Because of the popularity of mobile…
Friday, 15 June 2018 · 4 min read