Production Craft & Techniques Blog Posts

High speed, high impact, high expectations; the pressure was on to deliver an action-packed trailer for EA Sports’ Need For Speed Payback. RTS Award and BAFTA-winning director, Kevin Chapman, and his…

Until recently, esports was viewed as the most niche of sports, an up-and-coming series of live events that was followed by a young and very specific audience. However, the reality is that esports or…

Congratulations. You did it. You finished your indie film. But, now you need to get people to SEE it. That’s where Smarthouse Creative enters the picture. We’ve worked with hundreds of independent fi…

When a big part of your job is creating art for commerce, it’s really easy to get busy with the commerce side of things and forget to feed your artist side. Ten years ago, a friend of mine got a tatt…

Success in any field or endeavor in life usually starts in the same place; establishing goals. As your business heads into 2019, it’s important to consider what your goals are and how you plan to ach…

Film school is an opportunity to sharpen your creative skills and become immersed in your craft. It’s a space to learn the principles and basics of movie making while searching to find your own origi…

Lighting is the secret weapon in any production; it sets the scene and tells the audience how they should be feeling with dramatic lighting effects generating intrigue. On lower-budget productions it…

Movies educate people and often share stories of the past. If you’re a film lover, then you know how powerful setting is in telling any story on the screen. Directors choose certain locations because…

Storytelling is a major part of the entertainment business, and movie production relies heavily on marketing and media that tells captivating stories to promote movies and other mediums. For success …

Information tech is taking off in Hollywood. Along with a myriad of other industries, big data analytics and information technologies are changing Tinseltown. To hit the right consumers and communica…

Above and Beyond is a feature documentary, screened in theaters and broadcast on the Discovery Channel. It looks at NASA’s first 60 years of exploration, both in — all the way to edge of our Solar Sy…

Whether you are fresh out of college or leaving your internship, chances are that you will want to look for full-time employment soon. The video production industry is a lucrative field with numerous…