Account Executive
KWBP TV (A Tribune Broadcasting Company)
REPORTS TO:
Local Sales Manager
JOB DESCRIPTION
Responsible for attaining the greatest share of available local advertising dollars for the station through the sale of commercial television spots, specials, and sports at the highest attainable rates to advertising agencies and their clients.
RESPONSIBILITIES
· Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact (in person or by telephone), and to promote the station and sell available airtime.
· Prepare sales presentations to sell commercial airtime utilizing available in-house ratings, research materials, knowledge of the agencies and their advertising needs, knowledge of the local marketplace competition, and available station commercial time.
· Makes in person presentations to agency-to-agency buyers.
· Books orders and negotiates spot placement and rates.
· Post broadcast, verifies accuracy of client’s scheduled air dates and times.
· Serve agencies/clients as a market expert by providing information on KWBP and the competition along with serving station management.
· Prepares quarterly sales revenue budget and target goals, and responsible for achieving budget and sales quotas established with management.
REQUIREMENTS/QUALIFICATIONS
Requires a minimum of three years buying/selling television/radio advertising in a major market. Requires demonstrable knowledge of the local market, rating services, and available research tools. Requires analytical and technical skills to analyze the market, package, price and sell airtime. Excellent verbal and written communication skills to effectively communicate with, negotiate and influence internal and external contacts.
QUALIFIED CANDIDATES
Send cover letter and resume to Anne Van Gordon, KWBP TV, 10255 S.W. Arctic Drive, Beaverton, Oregon 97005, or fax to (971)223-0457.
REPORTS TO:
Local Sales Manager
JOB DESCRIPTION
Responsible for attaining the greatest share of available local advertising dollars for the station through the sale of commercial television spots, specials, and sports at the highest attainable rates to advertising agencies and their clients.
RESPONSIBILITIES
· Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact (in person or by telephone), and to promote the station and sell available airtime.
· Prepare sales presentations to sell commercial airtime utilizing available in-house ratings, research materials, knowledge of the agencies and their advertising needs, knowledge of the local marketplace competition, and available station commercial time.
· Makes in person presentations to agency-to-agency buyers.
· Books orders and negotiates spot placement and rates.
· Post broadcast, verifies accuracy of client’s scheduled air dates and times.
· Serve agencies/clients as a market expert by providing information on KWBP and the competition along with serving station management.
· Prepares quarterly sales revenue budget and target goals, and responsible for achieving budget and sales quotas established with management.
REQUIREMENTS/QUALIFICATIONS
Requires a minimum of three years buying/selling television/radio advertising in a major market. Requires demonstrable knowledge of the local market, rating services, and available research tools. Requires analytical and technical skills to analyze the market, package, price and sell airtime. Excellent verbal and written communication skills to effectively communicate with, negotiate and influence internal and external contacts.
QUALIFIED CANDIDATES
Send cover letter and resume to Anne Van Gordon, KWBP TV, 10255 S.W. Arctic Drive, Beaverton, Oregon 97005, or fax to (971)223-0457.
