Production Insights

Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is …

If I had to pick one constant among independent film festival submissions it would be unintelligible dialogue. The cause of desperation of every director; the bane of every mixing engineer’s existenc…

The production industry is always changing, from new ways to film to new technology, with so many women spearheading new initiatives that continue to change the industry. We are thrilled to present a…

From concerts and plays to exhibits and conventions, live event production designers do it all. With the wide variety of venues and client demands, production designers operate in a high-pressure ind…

Audio Network has introduced NowNextFuture, a brand new platform for showcasing their artists and composers’ debut releases. NowNextFuture celebrates incredible new music, with no genre limitations. …

By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all co…

Virtual Reality (VR) is about to bring the ocean’s mysteries to the 99.9 percent of us who will never actually don a wetsuit for a deep-sea dive. Chasing Coral (the feature) and Chasing Coral: The VR…

The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never h…

A recent study by HubSpot showed that in-email video leads to 200-300% increase in CTR. It also showed that including a video on a landing page increased conversions by 80%. YouTube has even been cit…

As technology advances, it not only expands the palate of creative opportunities but also lowers the barrier of entry, allowing more people to participate. It’s a corollary to Moore’s Law, and televi…

Many of us “industry veterans” have marveled to see the exponential rate of speed at which our industry has grown. My partner, Mark Schulze, started our video production business “Crystal Pyramid Pro…

The Super Bowl packs enough drama to turn even the most unrepentant non-fan into a super fan for a day. Leading up to the 51st face off, we had the hype, the social media darlings, and the hashtags. …