Promo Spot for "Twilight Zone Marathon"

About

Syfy recently tasked PLAY, the one-stop creative promo house, with the challenge of putting a new and imaginative spin on this season’s promo campaign for the 16th Annual ‘Twilight Zone Marathon.’

Executive producer Michael Victor, founder of the five-year old Hollywood-based creative editorial and design boutique, devised an eye-catching concept inspired by the style of graphic novels, and PLAY's team then took the project from concept to completion.

Syfy had run the gamut of creative concepts to promote the Twilight Zone Marathon in prior years and came PLAY for a fresh approach.

PLAY created a graphic novel look that gave this year's promo campaign for the classic 50's television show a hipper, more modern style – and wider appeal.

PLAY pitched a concept that combined stylized hand drawn illustrations with selected scenes from the sci-fi television show to create a series of graphic moment. Then their team crafted a 20-second promo, (along with a :15 and :10 version) that conveyed its storyline using sequential art.

A creative environment without boundaries, PLAY’s integrated creative, design, FX, animation, editorial, production, music, audio and HD finishing capability gave its artists the freedom to experiment in multiple disciplines until they devised an approach that they felt would create a connection between the show and its potential audience.

PLAY is a one-stop creative promo house driven by a multi-talented collaborative team committed to crafting cost-effective broadcast promos, teasers, trailers, launch campaigns, image spots, intros, opens and sizzle reels. Their client roster includes E! Entertainment Television, Warner Bros. Television, Syfy, FX, ABC, FEARnet, USA Network’s new “Sleuth” network, among others.

Credits

Project: Promo Campaign for “Twilight Zone New Year’s Marathon”
Project Title + Lengths: “Graphic Novel” (:20/:15/:10)
Link: http://playeditorial.com/Play_Reels/Twilight_Zone.mov
CLIENT: Syfy Network:
Senior Vice President, Marketing, Global Brand Strategy and Creative: Michael Engleman

ANIMATION COMPANY: PLAY Creative/LA (www.playeditorial.com)
Executive Producer/Creative Director: Michael Victor

Technical Info

Play created hand drawn stylized illustrations of selected scenes from the sci-fi television show to create a series of graphic moments. The footage was pre-cut in After Effects in PLAY's Avid system, and crafted into 20-second promo that conveyed its storyline using sequential art.