National television campaign for The Golf Warehouse

About

Intake Studio, the Wichita-based visual effect, animation, production and editorial boutique produced, shoot, created visual effects, edited and composited a national television campaign for The Golf Warehouse and their specialty website, BaseballSavings.com.

Intake utilized a fusion of cutting-edge production and visual effect technology to bring home the client’s message in the package of eight FX-driven commercials.

Intake creative director Heath Balderston and the agency collaborated closely throughout every phases of the production. DP Todd Schwartz shot the actors on green screen using the state-of-the-art Red Camera. The design elements were created in a 3D world on Cinema 4D and then composited into a more realistic 2D environment.

The most challenging component of the job was taking composited elements and giving them level of realism,” noted Balderston. “Working in Red’s high-resolution format enabled us accomplish that with its unique ability to maximize flexibility in the post production arena. The format allowed us to manipulate the visual effects more effectively and achieve the level of keying and detail needed to transition the look of the spot from visual effect-driven image to a more realistic style.”


Intake creative director Heath Balderston and the agency collaborated closely throughout every phases of the production. DP Todd Schwartz shot the actors on green screen using the state-of-the-art Red Camera. The design elements were created in a 3D world on Cinema 4D and then composited into a more realistic 2D environment.

"The most challenging component of the job was taking composited elements and giving them level of realism,” noted Balderston. “Working in Red’s high-resolution format enabled us accomplish that with its unique ability to maximize flexibility in the post production arena. The format allowed us to manipulate the visual effects more effectively and achieve the level of keying and detail needed to transition the look of the spot from visual effect-driven image to a more realistic style.”

Credits

Agency: Armstrong Shank/Wichita: Director of Marketing Services + New Product Dev., Mark Chamberlin; Senior Writer/Copy Writer, Chris Steiner.

Production, Visual FX, Motion Graphics Company: Intake Studio/Wichita: Director/CD, Heath Balderston; Director of Post Production, Motion Graphics, Troy Lott; DP, Todd Schwartz.
Studio: Bulldog/Tulsa
Audio Company. Lucky Dog/Little Rock, AK
Music: Stock – Killer Track Library

Technical Info

Red Camera
Cinema 4D
After Effects
AVID Media Composer