A retailer succeeds using video to present to its board of directors a new store look

About

A major California retailer wanted to build new stores using a new concept. It used video produced by PicturePoint On-line to convey the new look using a model store.

Credits

Produced by PicturePoint On-line
Producer: David Burckhard
DP: Nigel Ellis

Technical Info

Because the shoot was intentionally performed during stores hours to capture actual operations, the crew had to work quickly without significantly affecting the retailer's operation and customer experience. Even using dollies and jibs, the shoot went quickly and efficiently