About
This is a video about The IMPOSSIBLE Project. Shot in Industry City in Brooklyn, NY. It shows what the new instant -film company
is doing to bring back the Polaroid film and its followers:
The Future of Analog Photography
Edwin Land, the founder of Polaroid and the inventor of the world’s first instant camera and film, once said: “Don’t undertake a project unless it’s manifestly important and nearly impossible.” The founders of Impossible took him at his word when, in 2008, they purchased the last factory in the world manufacturing Polaroid instant film, creating 'The Impossible Project'. Their aim was simple: to save 200 million Polaroid instant cameras from becoming utterly useless.
Two years later, the fledgling start-up began producing its own re-formulated versions of classic Polaroid instant film formats for the SX-70, 600, and Image/Spectra cameras, as well as larger 8x10 format film, at plants in Enschede, the Netherlands, and Monheim, Germany.
Today, Impossible is no longer a ‘project’ but a fast-growing company with over 140 employees in Austria, Germany, the Netherlands, Britain, France, the USA and China. Its core products remain analog instant film, refurbished Polaroid cameras, as well as its own-designed range of analog instant cameras including the Instant Lab Universal. Now, at its creative headquarters in Berlin, Impossible continues to re-design analog photography for a digital generation.
Credits
Jonathan Baum
Shot & edited.
11/18/2015
03:51
