EPSON - "Swimming in Ink"

About

EPSON contracted BMG to produce a live, 8-hour webcast in Times Square as part of a product launch event titled “Swimming in Ink”. BMG partnered with iDEKO Productions, who provided all permitting, staging and power for the event. BMG was contracted to produce and direct all technical aspects of the webcast, including engineering design, technical equipment management, production staffing, transmission logistics and overall live production support. The event featured live performances by the U.S. women’s synchronized swimming team throughout the day and was shot using 11 cameras – 3 handhelds, 1 hard camera, 1 technojib and 6 POVs. BMG supplied a field correspondent and ENG crew to conduct live and live-to-tape interviews with VIPs and event attendees throughout the day. BMG was contracted to create, design and manage original content which was displayed live on 3 video billboards in Times Square. BMG also supplied event photographers and behind the scenes videographers to capture the full scope and magnitude of the project. In addition, BMG produced several satellite media tours with stations around the country during the event.

Production Services Provided:
-Pre-production site survey, planning and production logistics
-Transmission coordination and web encoding
-Satellite media tour management
-Management of creative team to produce content for the 8-hour webcast, including pre-produced video packages, graphic design and scripting
-Procurement and engineering of all technical resources
-Logistical and technical production management, planning and staffing
-Day of editing and turn-around of ENG packages
-Event photography and behind-the-scenes video coverage
-Creation, design and management of live content for 3 independent video billboards in Times Square
Talent management