About
We cast nationwide for GREY Adv. and Cover Girl for their promotion of the movie Pitch Perfect 2. The goal was to find and audition girls' acapella groups. The groups not only had to sing in the style of the Pitch Perfect 2 movie, but they had to have the look for Cover Girl.
The casting search took over 12 weeks and included groups from all over the US. Many of the groups came to our casting studio in Manhattan. Donna Grossman and our team directed them through some songs on video and took photos to create a pool of groups for the agency team and clients to pick from.
The top choice groups then came back for the callback session with the agency producers or via remote video for a Q&A session and more acapella singing.
The result is a group now called ROCKABELLAS
Credits
GREY ADVERTISING PRODUCERS: Jen Pugliese and Alison Horn
Musical guidance by Ben Bram and David Steinberg
PRODUCTION: Concrete and Clay
DIRECTOR: Dewey Nicks
