About

Defense Media Activity (DMA) is the Department of Defense’s line of communications for news and information to U.S. forces worldwide. Hooah was contracted to produce a series of five 59-second public service announcements (PSAs) for use by the U.S. Navy on the importance of proper nutrition for physical readiness and the Navy's zero tolerance policy on the use of designer drugs.

Hooah Production Studios employed motion graphics animation for all spots in order to better accommodate the client’s budget while providing an informative visual format to engage the attention of the target audience.