About

We met the owner of esCEND while speaking at an event in Ohio and talked about how to best promote his company and their innovative software. We are producing 4 videos for them to promote their company and the main pieces of their software.

Quickly after the video was completed, our client was able to land a meeting with a key customer (whom they had been trying to meet with for months). Our video positioned our client as the experts in their field, which helped them land a new customer. This showed our client the need to use video in their marketing strategy and our client signed up for 3 more videos to be produced.

Software Promo Video Requirements:
-Integrate images to tell the story of their software usages
-Use After Effects to bring the video to life
-Integrate a video walkthrough of their software to show the benefits
-Script writing and revisions
-Voiceover recording and matching to the overall video

Credits

Jeff Long, http://TrueFocusMedia.com

Technical Info

We scripted the video, worked with a voiceover artist and used After Effects to combine it into a seamless promotional video.