About

Need to renovate your kitchen and not go bankrupt? In this video produced for Lowe's home improvement we wanted to show transitions between what was and what could be. We wanted it to be visually striking and Lowe's agreed, so we opted for motion-control system by CamBlock. It required multiple set-ups and multiple passes on each one as parts of the set were altered. Every effect you see in this video was effectively created in-camera, with only transition effects applied in post. Lots of fun!

Credits

Directed and produced by Nick Heim and Junction Road Pictures

Technical Info

Camera was a Sony FS100 recording uncompressed to a Pix 240, resting on a CamBlock Motion Control Slider

Uploaded
05/22/2015
Duration
01:54
Type of Video