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As part of their celebration of Earth Day, Tesla wanted to show its employees a customized Tesla Model S, built by the Academy Award-winning producers of The Cove. They used the car to throw massive projections about species extinction onto buildings while moving, for their new film, Racing Extinction (which releases in the Fall).

I documented the experience of one lucky employee as she got introduced to the car and witnessed its roof-mounted projector, hood-mounted CO2-detecting camera, and glowing electro-luminescent paint job.