Rosario Dawson "Don't Vote" for TripAdvisor

About

Objective: Create a video to support TripAdvisor’s campaign to donate $1 million dollars to 5 great causes.

Solution: Shot in Hollywood, Off the Front Productions worked with TripAdvisor to film Rosario Dawson spoofing the Hollywood actors “Don’t Vote” campaign, which actually encouraged people to vote. The video was a YouTube sensation and drew more than 1.4 million views in just under a week.