About
In August 2013, Mercedes-Benz was planning to have six hallmark models of its flagship vehicle – the S-Class -- at The Concours d’Elegance, a classic car show attended by thousands in Pebble Beach, California. The six classics would be accompanying the all-new 2014 S-Class, representing an exclusive opportunity to capture the company’s rich history on film.
FI:c's Director of Creative Dan Fabrizio was asked to develop a branded entertainment concept that would capture the history of this prestigious automotive family. The concept delivered was “The Evolution of Excellence,” a story that takes the viewer on a journey through automotive history, from behind the wheel of the greatest luxury sedan in history. This story is a journey that spans more than 100 years of automotive excellence.
"The Evolution of Excellence" was the recipient of a 2014 Communicator Award of Distinction.
Credits
Dan Fabrizio - Writer / Director
02/11/2015
08:22
