Fitstar Yoga

About

I teamed up with Fitstar Executive Producer, Mike Maser, and Creative Director, John Rafferty, to produce a product-launch commercial for the Fitstar yoga app. As producer, I handled all pre-production logistics: booking crew, location scouting, talent scouting, talent/crew contracts and releases, wrote and managed the budget, pre-production timeline, production schedule, and managed a crew of 13 during a 1 day, 3 location shoot. It was a super smooth production, crew was on task but relaxed and we wrapped ahead of schedule.

Credits

Client: Fitstar
Producer: Vanessa Avery
Creative Director: John Rafferty
Director/Editor: Mauricio Balvanera
DP/Camera: Viet Mac, Justen Nguyen
Photographer: Boris Zharkov