About
Another salvo has been fired in the yogurt marketing wars, and this might be the funniest one yet. Danone's European brand, Actimel, works alongside Y&R Paris to bring some much-needed levity into the category, with this hilarious spot that features a big morning. The biggest ever, perhaps, for an astronaut that's about to land on Mars for the very first time. Hope it goes as planned.
Credits
Director: Ivan Grbovic
Client: Danone
Agency: Y&R Paris
Production: Wanda, France
Service Production: Filmmaker, Bulgaria
