About
With the aim of creating a video to align with the action-packed, on-the-go feel of the “Backflip” video we produced for Timberland’s Fall 2013 Sensorflex™ technology, and to again draw attention to the “instantly adapts to your terrain” tagline – we developed a creative concept for the Sensorflex™ Fall 2014 launch that would engage viewers and focus them on the adaptable qualities of the Britton Hill Chukka boot.
Using multiple RED Epic & Phantom cameras, we produced a short form video featuring a millennial man in the boots, racing through city streets of varying terrain, eager to get to his destination. The action is punctuated by three slow motion shots to highlight the footwear’s three technological proof points: stability, extreme traction and ultimate cushioning. The result is a fast-paced, captivating video that truly reflects the spirit of Timberland’s Sensorflex™ technology.
12/22/2014
01:14
