Montana Lottery "Stampede"

About

It's Good To Be Filthy Rich

The Wendt Agency of Montana asked for some concepts to kick off a new campaign for the State Lottery's "Montana Millionaire" game. This prompted an idea- pit several Montana residents in a race against each other for one of the few coveted game tickets. The elevator pitch? “Chariots of Fire” meets mud running in hilarious slow-mo and a new Montana gold rush was on. Campaign includes a :60, :30 and :15 second commercial as well as radio.

Credits

Concept, Writer, Director -Steve Urbano
Creative Director -Joe Stein for The Wendt Agency, Montana
Cinematographer, Editor -Kaleb Kohart for Studio C3
Associate Producer -Anthony Benedetto
Music Composer -Courtland Urbano

Technical Info

Shot on Sony FS700 R at 120 FPS. Locations were a motocross track and convenience store located in Denver, Colorado.