Velocity Network 2014 "Drive Your Passion"

About

As the director of the original Velocity network launch package I was confident the new on air look would benefit from a host meets car idea. The concept I wrote was simple- a progression of the show hosts driving iconic cars that matched their personalities. Each car and it's driver would then transition to the next.
I paired the on air talent of Velocity Network with cars that included a Shelby Cobra, a Ford "Raptor" truck, a Porsche Carrara and a brand new Lamborghini Gallardo LP 550 "Performante".

Credits

Creative Concept, Live Action Director- Steve Urbano

Technical Info

Shot on location outside Las Vegas in the "Valley of Fire" National Park.