About

Production of these Lake Michigan Credit Union Spots took us from the shores of Lake Michigan to the Ada Bridge and points in-between. We once again, worked with Carter Oosterhouse as the on-camera talent, Fairly Painless Advertising and Utopic. On our second day of production we had to cancel a half day of exteriors due to weather. Those shots were added to the last day of production, which of course was already a full day of filming. We began our last day filming the sunrise over Ada Bridge, moved on to the Calder in downtown Grand Rapids, filmed the bulk of the day in a house in Jenison and ended the day filming the sunset at Holland State Park. Despite a final 16 hour production day the entire team put forth an amazing effort, resulting in some of the best cinematic photography we’ve been a part of in a very long time.

Credits

Producer-Michael Pearson

Agency-Fairly Painless Advertising
Creative Director-Glen Goen
Writers-Tim Perry, Christina Dawson, Glen Goen
Director-Al Wyatt
Director of Photography-Chad Terpstra
Light & Grip Equipment provided by Lowing Light and Grip
Post Production-Ryan Webber

Uploaded
10/30/2014
Duration
03:10
Type of Video