ETMG Sample High-end Talking Head with Motion Graphic Titles and Multiple Cameras

About

All talking-head videos are not created equal. While these types of videos have to follow brand guidelines, they don't have to be visually boring. By adding a number of effects, ETMG is able to elevate the traditional talking-head style video into brand storytelling that is fun to watch, engages your audience, and is visually appealing.

To create this higher-end production, we started with your typical talking-head video, used standard three-point lighting, and added a second camera. The second camera was set up 20° offset from the main camera and utilized a slider that added subtle motion to the otherwise stationary talking-head. The entire subject is in focus, while the background is blurred. The speaker was mic-ed with a lavaliere style wireless microphone and read from a teleprompter. In post, we added advanced motion graphics for the titles, transitions, and captions rather than the more traditional classic title overlay.

By adding these higher-end features, we are able to take a lower-production-value video and create a production that is substantially more visually engaging. Videos that are more engaging help to reduce the viewer abort rate, and increase content retention. The cost of adding these features is small in relation to overall budget - in both dollars and time.