About
'Monkey Do,' the captivating spot featuring a troop of 'Charlie the Chimp' wind-up toys, recently earned Territory founder and editor Terry King the 2014 AICE ‘Best Automotive’ Award for his artful cutting of the Cadillac’s commercial.
Directed by Jeffery Plansker, formerly of S&D Integrated (now with BReel,) the :30 commercial opens with a single Charlie the Chimp wind-up toy positioned dead center in front of a Cadillac CTS as it begins clashing its cymbals. Soon dozens of identical monkeys are revealed, perched on stark white pedestals surrounding the vehicle, and begin to chime in. The sound of their instruments builds to a deafening decibel level, bringing home just how effective The CTS’s new Bose Active Noise Cancellation System actually is.
Credits
CREDITS:
Client: Cadillac CTS with Bose Active Noise Cancellation System
Spot: “Monkey Do :30
Type: Broadcast Spot
Air Date: Premier – 2014 Winter Olympics
Agency: Hill Holiday/Rouge
VP/Executive Producer: Alex Vainstein
EVP, Chief Creative Officer: Lance Jensen
EVP, Exec. Creative Director – Copy: Dave Banta
SVP, Group Creative Director: Kevin Daley
SVP, Group Creative Director – Copy: Jeff Baxter
VP, Creative Director – Art: Michael Shaughnessys
Production Company: Supply & Demand
Director: Jeffery Plansker
Executive Producer/Partner: Kira Carstensen
Producer: Anna Joseph
DP: Neil Shapiro
Editorial Company: Territory
Editor: Terry King
Senior Producer: Joan Porter
Music Company: Green Beet Productions
Composer: Ben Neill
Technical Info
Final Cut Pro
Avid Media Composer
