(add)ventures - Coastway Community Bank Canister Commercial

About

Coastway Community Bank has a 90-year legacy of helping people with their banking and financial needs. They are dedicated to customer service and the belief that locally-based banks stimulate the local economy. Our goal was to convey those key messages to the local community through a :30 broadcast television commercial that was part of a broader marketing campaign.

Credits

(add)ventures created a campaign that highlights Coastway’s competitive products and reinforces its local connection and industry leadership. The campaign challenges viewers by asking, “Do you know where your money goes?” and underscores the theme with the tagline, “Money that stays here, grows here.”