About
To promote the big-game, family-friendly fun of East Coast Wings & Grill, the obvious top draft pick was the company's rookie mascot, Chester. BREAKIRON Animation&Design brought Chester to life with their signature brand of imaginative, energized 3D animation.
"We talked about how Chester is this cool guy with shades and personality, and they ran with it," says Maria Capparelli, director of marketing for the 23–store corporation based in Winston-Salem, NC. "BREAKIRON was perfect for capturing children and adults within the same spot. We have heard nothing but positive remarks from our family, friends, business associates and franchisees. I was looking for a production company to give us a great-looking, national-quality TV spot, and BREAKIRON was able to do just that."
05/09/2013
00:30
