Menchie's IFA Bio Film

About

Menchie’s Frozen Yogurt is all about the experience. Sure, they offer frozen yogurt, but their business model and culture runs much deeper than that. With this piece, we wanted to portray a visual that was representative of the international Menchie’s brand and what they are all about. . . making people smile. Focused on expanding their restaurants across the globe, Menchie’s Frozen Yogurt is a franchise model and this film was created to speak to potential franchisees about the opportunity of partnering with Menchie’s Frozen Yogurt.