Under Armour - "Cam's Night Out"

About

Producers, the Maryland-based film, video, audio and 3D-graphics production company, recently teamed with Under Armour, the leader in technically-advanced sports apparel, for a national TV campaign promoting the company’s new line of football cleats.

The spot stars Carolina Panthers quarterback Cam Newton and was filmed at the Panthers stadium. The TV ad also features nationally known performer and DJ Araabmuzik. The majority of his scenes were shot on a specially constructed set, which replicated a broadcast booth. The commercial was filmed using two RED EPICs and the Phantom Flex digital cinema camera at frame rates up to 1000fps.

The music was composed by DJ Araabmuzik in-studio at Producers’ multi suite audio facility. Music Producer and Sound Designer Brett Belcastro teamed with UA Creative Director Brian Boring and Producers’ Audio Mixer Mike Brilhart for both the original recording session and the final mix of the dynamic sound track.

Editorial was a collaborative effort between UA’s Editor Justin Beckenheimer and Producers’ Senior Editor Dave Hudson. Color grading was done at Nice Shoes in New York. Producers’ Motion Graphics Designer Chris Abolt performed all the compositing and rotoscoping seen in the spot.

Credits

UA:
STEVE BATTISTA - SENIOR VP-CREATIVE
BRIAN BORING - CREATIVE DIRECTOR
JUSTIN BECKENHEIMER - EDITOR

3700 PRODUCTIONS/PRODUCTION:
RIP LAMBERT - DIRECTOR
ROSS JONES - EXECUTIVE PRODUCER
D.P. - KARSTEN GOPINATH aka CRASH

PRODUCERS/POST:
KAREN PHILLIPS - EXECUTIVE PRODUCER
DAVID HUDSON - EDITOR
CHRIS ABOLT - GRAPHIC DESIGN/COMPOSITING
MIKE BRILHART - AUDIO RECORDING/MIX ASSIST

NICE SHOES/NY: COLOR GRADING
LENNY MASTRANDREA - COLORIST

MUSIC/SOUND DESIGN:
BRETT BELCASTRO-PRODUCER/MIXER
ARAABMUZIK- ARTIST

Technical Info

RED One, Phantom Flex