Field and Stream - "Brand"

About

Producers, the Maryland-based film, video, audio and 3D graphics production company was recently tapped by Field and Stream, the venerable brand known for their expertise on all things outdoors, to begin a national broadcast campaign featuring their line of hunting, fishing, camping and kayaking apparel and equipment.

The production took Director, Rip Lambert, and Executive Producer, Ross Jones to a wilderness preserve in Galena, Ohio, just north of Columbus. A crew of 20 drove 4x4s and hiked over several miles into remote locations to shoot scenes including bow and rifle hunting, kayaking, and fly fishing. Producers’ newly acquired Red Epic filmed the shots at frame rates up to 120fps.

Producers also handled all of the post-production, which included editing and color grading some existing archival footage from Field and Stream. A version of “ America the Beautiful” recorded by Xenia, a 2011 finalist from the popular television show “The Voice”, was used for the soundtrack. Dick’s Sporting Goods Creative Director, Frank Igrec conceived the commercial and acted as art director.

Credits

For Field and Stream
Creative Directors: Frank Igrec, Justin Long
Marketing Brand Manager: Kevin Pavlick
Broadcast Coordinator: Danielle Griffith

For Producers
PRODUCTION:
Director: Rip Lambert
Executive Producer: Ross Jones
DP: Emmanuel Vouniozos

POST PRODUCTION
Executive Producer: Karen Phillips
Editor: David Hudson
Color Grading: Kirk Davis
Sound Design/Audio Mix: Tim St. Clair

Technical Info

RED Epic, Avid Symphony Nitris, Quantel Pablo