About
Producers teamed up with ad agency, LMD, out of Laurel, MD to produce a series of television commercials for client SECU. SECU, a full-service credit union, is the largest state-chartered credit union in Maryland and is ranked 49th in total assets in the U.S.
SECU recently sought to build on the momentum of a previous tv ad collaboration with Producers and launch a new series of commercials, this time with a focus on how the Maryland-based credit union continues to implement modern technology to meet the needs of today’s banking customers.
This time around, the two partners sought to elevate the production value even further. Through a series of creative meetings, which included the development of a storyboard by Producers, the two worked on a plan that included live action and 3D animation.
Credits
FOR SECU:
PEGGY YOUNG - VICE PRESIDENT OF MARKETING
KAREN HAUGEN - CHANNEL DELIVERY MANAGER
FOR AGENCY, LMD:
SCOTT VAN DER MEID - VICE PRESIDENT/CREATIVE DIRECTOR
HECTOR GONZALEZ - SENIOR ACCOUNT DIRECTOR
NICHOLAS TAKEMOTO - DESIGNER
KRISTEN NEWTON - DIRECTOR OF STRATEGY AND RESEARCH/SENIOR COPYWRITER
TIFFANY VANDEVOORDT - SENIOR COPYWRITER
FOR PRODUCTION COMPANY, PRODUCERS:
DIRECTOR - RIP LAMBERT
EXECUTIVE PRODUCER, PRODUCTION - ROSS JONES
EXECUTIVE PRODUCER, POST - KAREN PHILLIPS
EDITOR - KIRK DAVIS
3D MODELING/ANIMATION - CHRIS ABOLT
COMPOSITING - CHRIS ABOLT
SOUND DESIGN - TIM ST. CLAIR
AUDIO MIX - ROBERT BRAGG
Technical Info
RED One, Quantel EQ, Cinema 4D, Fairlight audio console
