About
360 Media was asked to produce a PSA for the South I-25 Urban Corridor Transportation Management Association to promote their program "TRIP To Work" which provided commuters to the Southeast urban corridor a discounted transit pass.
I developed the script and drew up a basic storyboard for this piece and worked closely with graphic designers to create the final look and color scheme.
I then filmed actors on the green screen in 360 Media's studio and composited everything using Adobe After Effects. With some editing, a music bed, and a voice over from Jennifer Vaughn, this ad was ready to go.
The final product played on cable and network TV.
Technical Info
Camera: Panasonic HVX-200
Graphics: Adobe Illustrator
Compositing: Adobe After Effects
Editing: Final Cut Pro
09/27/2012
00:32
