About
The Museum of Science and Industry in Chicago is a true civic institution. Housed in the only remaining structure from the Columbian Exposition of 1893, MSI has operated as a world-class museum for over 75 years. With the introduction of their new Science Storms wing, MSI underwent a complete rebranding. Picture Show was selected to create a piece that not only paid homage to what the museum has accomplished over its celebrated history, but also to showcase the exhibits and programs that are propelling the brand as a vanguard amongst science museums worldwide. For the campaign, Picture Show created 30 second broadcast spots, a fundraising/external marketing feature as well as the spot excerpted here, used to introduce the rebranding and new museum mission to current and future employees.
Credits
Producer, Director, Writer, Editor
08/22/2012
02:28
