About

“Let There Be Video!”
Sample Reel Index

Running time: 6 minutes

1. “IN-NYC, LA, Chicago Cards”
I wrote and produced this promotional video for American Express’ Customer Service Representatives to familiarize them with a new card for callers to try.

2. “Form Follows Function”
I wrote, produced and directed this video for Lucent Technologies, briefing customers on the benefits of new phone designs.

3. “Up and Running”
I executive produced this tape shown to AT&T’s guests at an Opening Ceremony Eve welcoming dinner for client Fortune 50 CEOs and their families at the Olympics.

4. “The Right Choice”
I wrote and directed this tape used as part of Bell Labs’ bid to build the next fiber optic undersea cable spanning the Atlantic Ocean, for which the company won the $10 billion majority contract.

5. “Remodeling Your Business”
I produced this series of tapes for the Burson-Marsteller PR Agency, aimed at remodeling contractors, to help improve business skills.

6. “The New AT&T”
I produced and directed this broadcast meeting opener, to set the tone for the “New AT&T” campaign about to be launched.



7. “HD Eye On New Orleans”
I produced and directed this tape for Unity Motion as they were gearing up to provide an all-HD channel via satellite to customers. This travelogue was one in a series.

8. “Express Pay”
I wrote, produced and directed this primer for American Express customers on how to use a new contactless wireless fob for on-site “everyday spend” payments.

9. “Meet the Butcher”
I wrote, produced and directed this tape for Wakefern industries to help teach in-store supermarket butchers the correct use of promotional material.

10. “Live Longer….Stronger (with Bill Nye, The Science Guy)”
I co-wrote and was Executive Producer on this project for Ortho Pharmaceuticals, aimed at juvenile cystic fibrosis patients.

Credits

W/P/D - Joel Roenkrantz

Uploaded
12/28/2011
Duration
06:09
Type of Video
Demonstrated Skill