About
This 5 second clip was composed for the SEO firm Distilled to use at the beginning of their internal videos.
The brief included words like “joviality, technology, decisiveness, speed and positive action”. I was also asked to compose music to reflect their young and chilled out team, who deliver tough results.
I wrote about five or six examples, and sent the three best ones to the firm. Whilst I was sketching out musical ideas, I realised that the most important themes seemed to be speed and technology. So long as I kept to a major key, a fast tempo and digital effects managed to also convey ideas of strength, youth and joviality. This took the form of a rhythmic delay effect in one example, and filter automation in another.
The music matches the pace of the graphic, and the electronic harp & hi hat/scratch effects follow the colours as they snap into position about the brand name.
If you would like me to write music for your film project, please contact me through michael@embow-music.co.uk
Credits
Phil Nottingham (Graphics) Michael Bowerman (Music)
07/03/2011
00:06
