About

Our challenge was to design apparel and accompanying video pieces that found an audience within an already saturated marketplace. Rather than go after the incumbent competitors directly, we looked back to when Smith & Wesson was top of mind, ala Clint Eastwood, and set sights on a trendsetting, urban market.

Credits

Camera/Editor: Kacey Meyer

Uploaded
06/20/2011
Duration
00:49
Type of Video
Behind the Scenes
Demonstrated Skill
Production Company