About
Our challenge was to design apparel and accompanying video pieces that found an audience within an already saturated marketplace. Rather than go after the incumbent competitors directly, we looked back to when Smith & Wesson was top of mind, ala Clint Eastwood, and set sights on a trendsetting, urban market.
Credits
Director: J. Trevi Albin
Director of Photgraphy: John Klein
Editor: Humberto Reynaga
Creative Director: J. Urban
