Michele Richardson

About Me

Parlay Music Group – Director Marketing/Promotions 2000-2004

-Developed marketing and promotional strategies for artist within the label, specifically; developed marketing strategies for distribution of vinyl, CD’s, posters, postcards, advertising, street teams. Closely worked with street teams ensuring that postcards, posters and promotional events were strategically placed for maximum coverage.
-Handled management of artists to include; booking shows, artist development, image consulting, studio time management and publicity exposure.
-Designed graphic artwork for vinyl, CD’s, poster, postcards and developed website.
-Served as sound engineer for shows.
-Developed and implemented showcases for sponsors such as Coca-Cola, Jillian’s Restaurant, Zero’s Sub Sandwich and Wal-Mart.
-Co-Director and Producer of music video for artist under label. Responsible for Pre-Production to Post Production.
-Familiar with marketing terminology and unique promotional concepts.

Tim Reid