AIM - Association for Interactive Media

About Us

The Association for Interactive Marketing (AIM) is a non-profit trade organization devoted to helping marketers use interactive opportunities to reach their respective marketplaces. Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its corporate members to promote and protect the future of interactive marketing.

AIM, an independent subsidiary of the Direct Marketing Association, serves diverse corporate interests from e-mail marketing, e-tailing, online marketing, content provision, e-commerce, customer relationship management, market research, broadband access and the rollout of interactive television. Among others, the membership consists of companies who have a vested interest in the utilization of interactive technologies for marketing across multiple channels.